Web-site Owners
Your opportunity and challenge
As a web-site owner delivering access to local information to consumers, you face a constant battle for revenue by balancing traffic growth with successful monetisation – whether from advertising from established ad networks, or a local ad network of your own.
To retain and grow your consumer audience (and your attraction of advertisers) you need to maintain a state-of-the-art consumer experience, at the same time as minimising your implementation costs – which means richer and richer content, and expanding access to your content to mobile and personal navigation services.
How we can help you
Local search is our business. Linking web-sites to mobile and personal navigation systems is our business.
Whether you recognise the growing need to serve your consumer customers and/or your advertisers via mobile and personal navigation systems or you simply need to handle increasing volumes of third party content via your web-site, we can help you.
Key things you should consider
Whilst expanding your web capability to link with mobile and personal navigation, or even adding increasing amounts of third party content to your web-site can seem daunting, the key things to consider can be distilled into some basic questions:
- How can I extend what I do into mobile and satnav with the minimum of investment?
- How can I utilise my existing web-site traffic to kick-start usage of these new channels?
- How can I increase the amount of rich content I can offer my customers with developing some complex infrastructure myself?
What role can mobile operators play to help me?
We can help you answer all these questions – and most importantly help you achieve your strategic goals in growing your revenues from delivery of local information to consumers.
Please contact us for more information on how we can help your business.
