Personal Navigation
Your opportunity and challenge
As the personal navigation market becomes more competitive and basic navigation packages are under increasing price pressure, the challenge is to find new value added packages that can yield incremental revenues from your customers.
You might even be considering a more radical shift in how you monetise navigation, and be considering the ways in which you might be able to monetise usage of navigation via local advertising.
Finally, you may also be in the midst of trying to understand the drivers for making your navigation product ‘connected’ (if it isn’t already) – and in search of a compelling capability that will prove the worth of a ‘connected’ system.
How we can help you
Mobile Local Search in the context of personal navigation is our business. Linking web-sites and voice directory services to personal navigation systems is our business.
Our products offer the ability to create a package for consumers that includes:
- The ability to search for destinations from a huge database of POIs and to get rich and dynamic information about them such as descriptions, photographs, what’s on, and ratings and reviews from a wide variety of third party content sources.
- The ability to capture businesses and addresses from web-sites, voice based directory services, and mobile data services – and to seamlessly have these available as selectable destinations within a personal navigation system
This package delivers a consumer proposition that can be monetised via subscription from consumers – or ultimately can be used as the basis for monetisation via contextual advertising.
Key things you should consider
Whilst it is tempting to believe that mobile local search and linkage of web-sites and voice directory services with your products is something you can develop yourself internally, we believe you need to examine this and a number of other issues very carefully:
- How can I ensure a user experience that will add real value such that a consumer will see a clear difference between this and my basic product
- Is my user base going to be large enough to monetise via advertising, and if not what can I do about it?
- How can I achieve integration with multiple web-sites and 118/411 voice directory assistance services without creating these relationships myself?
- What role can mobile operators play to help me?
We can help you answer all these questions – and most importantly help you achieve your strategic goals in continuing to grow profits in the highly competitive market of personal navigation.
Please contact us for more information on how we can help your business.
