Mobile Operators

Your opportunity and challenge

As a mobile operator you are currently facing a simple choice –to control and monetise services such as mobile local search yourselves and partner with a best of breed supplier such as m-spatial, or align with a major branded search engine and relinquish control of these services to an internet giant.

The opportunity is massive and therefore the consequences of making the wrong decision are also significant.

It is tempting to believe that given major branded search engines rule the world of internet search that they will also rule the world of mobile search. However, you should not underestimate the power of your brand – and when combined with a ‘made for mobile’ mobile local search experience from a specialist supplier like m-spatial, you have the potential to provide and monetise a user experience that is second to none.

How we can help you

Mobile Local Search is our business. Driving mass market usage of mobile local search services from web-sites and personal navigation services is our business.

We can help you:

  • Add a best of breed mobile local search capability to your portal – not just generating revenue and usage for itself, but also driving traffic to other content services offering local content on your portal
  • As a voice directory provider – by both upgrading your existing service and driving adoption of your on-portal mobile local search
  • As a website owner – by both adding to your current consumer experience and driving adoption of your on-portal mobile local search
  • Pull together your on-portal search, personal navigation, LBS, voice directory assistance and web-site strategies to drive usage of all your consumer touchpoints for local information

Key things you should consider

  1. Your brand – is partnering with a major internet search brand a massive opportunity to drive traffic, or an invitation to a major potential competitor to make your customers their own?
  2. Your white label search strategy – is your chosen technology partner able to do deliver a mobile local search capability that will fully exploit its massive revenue potential?
  3. Leveraging your assets – are you making the most of linking your consumer touchpoints for local information to maxmise traffic and monetisation opportunities?

Case Study

See how Local Search and Share is benefiting the Orange World portal in the UK.