Directory Services Providers
Your opportunity and challenge
Directory Services Providers live in changing times. Whilst directory businesses continue to generate significant revenues from traditional media such as print directories and voice based directory enquiries, growing volumes of consumer queries for local information are happening online and via mobile devices.
Delivery of a high quality and, just as importantly, a ‘connected’ user experience via the web, voice and/or mobile devices is not just a necessity to satisfy consumer customers, it is an imperative to maintain your competitive position with paying advertisers – in the face of increasing competition from new players such as major branded search engines.
How we can help you
Local search is our business. Linking web-sites and voice-based services to mobile and personal navigation systems is our business. Driving viral adoption of local search is our business.
Whether you have an existing mobile, web or voice presence that needs upgrading, or you’re new to delivering mobile data access to your consumers, or simply need to find a third party brand channel to gain mobile exposure for your merchant advertisers, we can help you.
Key things you should consider
Whilst making the most of your online and mobile presence can seem daunting, the key things to consider can be distilled into some basic questions:
- How can I ensure a user experience that my consumers will want to return to again and again?
- How can I best ensure widespread adoption of this without breaking the bank with a massive promotional effort?
- How can I ensure the widest exposure for merchant advertisers without degrading the consumer experience?
- What role can mobile operators play to help me?
We can help you answer all these questions – and most importantly help you achieve your strategic goals in the delivery of rich and dynamic local information to consumers.
Please contact us for more information on how we can help your business.
Case Study
See how Local Search and Share is benefiting Seat Pagine Gialle, the leading directory provider in Italy.
